Top Global Online Brands Show Uptrend in Website Globalization
New research report from Common Sense Advisory shows best practices and worst
mistakes businesses make on their global websites
BOSTON, US ? November 11, 2009 ? In 2009, 1.
6 billion people crowd the internet
seeking news, information, entertainment, goods, services, social interaction, and
more.
These individuals are located in over 200 countries and territories, speak
hundreds of languages, and have a combined spending power, both online and off, of
more than US$35.
7 trillion per year.
How do the most successful online brands
succeed or fail in reaching out to international visitors? Market research firm
Common Sense Advisory answers this question in its new report, ?The Top 40 Global
Online Brands.
? The report sets out best practices for creating the optimal
customer experience for global visitors and reviews the most common navigation
schemes, including which techniques work best and which ones should be avoided.
?To make content available to 80 percent of the total online population holding 90
percent of the world online wallet now requires a minimum of 15 human languages.
Of
the 250 sites examined, along with each language and country on offer, the company
found only 58 that met this challenge,? said Benjamin B.
Sargent, senior analyst at
Common Sense Advisory, and the lead researcher for the study.
Common Sense Advisory collected data from the world?s top brands and most-visited
websites, drawing on Interbrand?s ?100 Best Global Brands? list of the most
valuable global brands and a ranking of most-visited web properties worldwide, as
tracked by alexa.
com.
The 42-page best practices report includes:
A detailed analysis of site organization and metanavigation based on 250 websites
of leading brands, including Budweiser, Facebook, Google, Louis Vuitton, Microsoft,
New York Times, Twitter, and many others.
Best practice recommendations on global gateways and zero-click metanavigation
schemes such as geolocation and content negotiation.
A method for evaluating unnecessary clicks and navigational ?bad practices? that
hamper international and multicultural visitors.
A scored ranking of the top 40 global online brands.
?Global brand managers, designers, and web strategists can use the information in
this report as they combine invisible site logic and clear navigational signposts
to guide each visitor without delay to country-specific and language-appropriate
content,? explains Sargent.
?By understanding the best and worst navigation
schemes, they can improve their own sites? customer experience.
?
?The Top 40 Global Online Brands? is available as part of a Common Sense Advisory
research membership.
For more information, visit www.
commonsenseadvisory.
com.
About Common Sense Advisory
Common Sense Advisory, Inc.
is an independent market research firm committed to the
objective analysis of the business practices, services, and technology driving
translation and interpreting services, localization, and business globalization.
For more information, visit www.
commonsenseadvisory.
com.
Contact:
Melissa Gillespie
Common Sense Advisory
BOSTON, US
+1 760-522-4362
melissa@commonsenseadvisory.
com
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