Search Engine Optimization Marketing Backlink Answers
Search engine optimization marketing consists of backlinks which are one of the most
important aspects to gaining importance in search engines and obtaining traffic.
Backlinks are
links on WebSites for your site pointing to your site.
There are many variations but the basics are
three kinds.
1.
One way backlinks which is a link pointing to your site but you do not have a link on your
site pointing to their site.
2.
Two way or link trading where two websites trade links and each place a link on their site
for the other site as part of their search engine optimization marketing strategy.
Generally a
mini directory is created to display the links and keep them in an organized manner.
3.
Three way links.
These are mainly done by webmasters for a couple reasons which can
be:
a.
They have a WebSite they need links to point to but never set up a trade
situation for that site which could be due to not wanting to place links on that site or it is only a
sales page or they have such a great google ranking for the site that they do not want to risk
affecting the google ranking negatively.
b.
They prefer to use a junk site to point to your site whereas they want your site to
point to their quality site.
Review these very carefully as these can affect your search engine
optimization marketing quite negatively if you end up with a banned site pointing to your site or
something similar.
Search engine optimization marketing strategies for your WebSite should include checking
how may backlinks you have versus your competitors and you can do this easily by using the
internet tool provided by the LinkPopularity website.
This tool can be VERY valuable when
planning your search engine optimizaion marketing.
The reason for this is, the more websites
that point to your site, the more important your WebSite is considered to be by search engines.
Obviously if a WebSite placed a link to your site on their site, they must have considered your site
to be an authority on the subject of your site and also important to them.
A manuever you can do using google itself to not only see how many backlinks a site has but also
who is linking to the site is to go to the google search and enter in the following information.
Pages: "the full url of the subject site".
Make sure you use the pages and the : and the " s as
shown.
You then will see every page having that URL on it.
This system is always current
whereas the LinkPopularity website may not have the most current information on it.
Search engine optimization marketing strategies which use backlinks as a way to build a
WebSite traffic experience a slow growth as a rule as each backlink request is done to the
WebSite which will place it on their site.
Even though it is a slow process, the big benefit to the
backlink such as this, is it will stay on the other WebSite as a rule, for the full life of that WebSite.
The other benefit is that it doesn t have to cost anything and yes, over time, you will receive
visitors from this backlink.
A big concern within the search engine optimization marketing involving your site is when
trading links for your WebSite.
This can be a good practice and can affect your search engine
rankings, however, there are two elements that should be evaluated to obtain quality search
engine optimization marketing.
The quality of a link being placed on your WebSite should be judged based on content of the
other WebSite and google rankings.
A good motto is to never trade links with a WebSite with NO
google ranking simply due to accidently trading links with a google banned site.
By using the
google toolbar, you can see the ranking for a site just by typing in the URL in your browser
address bar and visiting the site.
You want the ranking to be at least 0 up to 10 .
When you
use your cursor to run over the bar showing the ranking, a line of text will come up showing the
ranking for the site such as 2/10 or 3/10, etc.
Google shows it s rankings this way as 10 is the
best score that can be obtained and 0 is the lowest.
If the site states it is not ranked by google,
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