Restaurant Marketing Strategies August Newsletter

ExceedingExpectations How many times do you get one of these surveys, specially after buying a new car, where they expect you to fill them giving them always the...

Microsoft Word

Journaux, Business, Anglais

Par Restaurant Marketing Strategies

Pages: 4

Lectures: 31

Téléchargements: 0

ExceedingExpectations How many times do you get one of these surveys, specially after buying a new car, where they expect you to fill them giving them always the top score? (Meaning that they have exceeded all your expectations). If we had to follow the car dealers standards, "Exceeding Expectations" would mean an OK service… Or... Plus

ExceedingExpectations How many times do you get one of these surveys, specially after buying a new car, where they expect you to fill them giving them always the top score? (Meaning that they have exceeded all your expectations). If we had to follow the car dealers standards, "Exceeding Expectations" would mean an OK service… Or did they delivered the car directly to your door at work or at home? Did they give you an incredible discount or did something so out of the ordinary that you were in shock and awe (and not in a negative way!) because it greatly surprised you? These would be cases of exceeding expectations. Giving you a free pot coffee while you wait for the salesman or just going for a test car ride with you are not. All the dealers do this, it is part of their service, so we expect this from them and we would get disappointed (or just take our business elsewhere) if we didn’t get these perks. I guess that we should rate most car dealers with 3 stars (average) although th Moins

Par Restaurant Marketing...

Restaurant Marketing Strategies July Newsletter

Spending Your Restaurant Marketing Budget Wisely (Part 2) In my previous newsletter I told you the marketing strategies that didn’t work for me when I acquired...

Microsoft Word

Journaux, Business, Anglais

Par Restaurant Marketing Strategies

Pages: 4

Lectures: 26

Téléchargements: 0

Spending Your Restaurant Marketing Budget Wisely (Part 2) In my previous newsletter I told you the marketing strategies that didn’t work for me when I acquired my restaurant. (My energy and willingness to keep trying to make them work exceeded my marketing experience – that cost me a lot of wasted money). Now let me tell you the... Plus

Spending Your Restaurant Marketing Budget Wisely (Part 2) In my previous newsletter I told you the marketing strategies that didn’t work for me when I acquired my restaurant. (My energy and willingness to keep trying to make them work exceeded my marketing experience – that cost me a lot of wasted money). Now let me tell you the changes that I made after losing money following those strategies, and the impact that these changes brought to the restaurant. My first move was to look for a new coupon service. By the way, I am a firm believer in coupons as a means of bringing new people to a restaurant, since they are very measurable. You can just collect the coupons that your visitors bring to your place and instantly know exactly how many new people visited because of the coupon offer. This allows you to measure if your investment in a coupon program is worth it. The problem that I had with my previous coupon company wasn’t the coupon offers themselves but the audience that they ta Moins

Par Restaurant Marketing...

Restaurant Marketing Strategies June Newsletter

Spending Your Restaurant Marketing Budget Wisely (1st part) A few years ago, I bought my first restaurant. It was a turnkey operation; a charming small and...

Microsoft Word

Journaux, Business, Anglais

Par Restaurant Marketing Strategies

Pages: 4

Lectures: 29

Téléchargements: 0

Spending Your Restaurant Marketing Budget Wisely (1st part) A few years ago, I bought my first restaurant. It was a turnkey operation; a charming small and upscale Italian restaurant with loyal clientele in a great location. The previous owner was an experienced guy who spent all his life in the restaurant business. I still remember... Plus

Spending Your Restaurant Marketing Budget Wisely (1st part) A few years ago, I bought my first restaurant. It was a turnkey operation; a charming small and upscale Italian restaurant with loyal clientele in a great location. The previous owner was an experienced guy who spent all his life in the restaurant business. I still remember what he told us about the restaurant: “It is working fine. Don t change anything. . . ” For a while, I complied. I didn t have really much experience running a restaurant, and as they say: "If it ain t broke, don t fix it" right? So we kept on running the business as he was doing, including repeating his marketing investments and advertising expenses. Well, after a few months I realized that we were spending a large amount of money (several thousand dollars each month) in marketing. Now, I am fine with spending marketing dollars if I can see the results of my marketing expenses, which, in the case of a restaurant, appears as people walking through th Moins

Par Restaurant Marketing...