Viral FAQs
What is a viral?
A viral is a piece of content (usually video) that self-propagates as it s forwarded from person
to person via the internet.
Why choose viral?
It delivers your marketing messages through peer-to-peer recommendation.
It stimulates emotional connections with your brand to inspire active engagement not...
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Viral FAQs What is a viral? A viral is a piece of content (usually video) that self-propagates as it s forwarded from person to person via the internet. Why choose viral? It delivers your marketing messages through peer-to-peer recommendation. It stimulates emotional connections with your brand to inspire active engagement not passive consumption. It raises awareness of products and brands, builds loyalty and ultimately generates revenue. And it’s cost-effective. How do you demonstrate the success of a viral? This really depends on the campaign objectives – whether raising awareness, increasing web traffic or sales, or even driving data capture. Views are the staple metric, along with honours, comments and seeding reports. Combine this with keyword search popularity, website visits, social media tracking or awareness studies for a full picture of your campaign’s impact. What makes strong viral creative? An emotional reaction from your target audience, which may come from shock-
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The Local Legal Experts
Dispute Resolution Update - May 2010
Recovering Losses from Third Parties
What is reasonable?
You are a defendant and you settle a claim with the claimant but a third party is also
responsible.
It is a principle of dispute resolution that you can recover your losses from
third parties by joining the...
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Page 1 The Local Legal Experts Dispute Resolution Update - May 2010 Recovering Losses from Third Parties What is reasonable? You are a defendant and you settle a claim with the claimant but a third party is also responsible. It is a principle of dispute resolution that you can recover your losses from third parties by joining the second defendant under Part 20 of the Civil Procedure Rules. Third parties can challenge a settlement that has been made on the ground that it was unreasonable but what does this mean? The issue has been explored in the recent case of Supershield Limited v Siemens Building Technologies FE Limited. The facts of the case are as follows: A contractor was brought in to construct some offices by a developer. Some of the work was sub-contracted out and subsequently sub-contracted again twice so that a chain existed in various parts of the work that needed to be completed. The case revolved around the second and third sub-contractors, Siemens and Supershield res
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Written by Anusheh Ahmadi,
Personal Injury Department
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The Local Legal Experts
Dispute Resolution Update - May 2010
Recovering Losses from Third Parties
What is reasonable?
You are a defendant and you settle a claim with the claimant but a third party is also
responsible.
It is a principle of dispute resolution that you can recover your losses from
third parties by joining the...
Plus
Page 1 The Local Legal Experts Dispute Resolution Update - May 2010 Recovering Losses from Third Parties What is reasonable? You are a defendant and you settle a claim with the claimant but a third party is also responsible. It is a principle of dispute resolution that you can recover your losses from third parties by joining the second defendant under Part 20 of the Civil Procedure Rules. Third parties can challenge a settlement that has been made on the ground that it was unreasonable but what does this mean? The issue has been explored in the recent case of Supershield Limited v Siemens Building Technologies FE Limited. The facts of the case are as follows: A contractor was brought in to construct some offices by a developer. Some of the work was sub-contracted out and subsequently sub-contracted again twice so that a chain existed in various parts of the work that needed to be completed. The case revolved around the second and third sub-contractors, Siemens and Supershield res
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The Local Legal Experts
Employment Law Update - May 2010
Employment Contracts
Can they be changed without consent?
In light of the current economic downturn, Pardoes have been asked to provide a lot of
employers and employees alike with advice as to whether changes can be made to an
employee’s contract of employment.
Changes...
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Page 1 The Local Legal Experts Employment Law Update - May 2010 Employment Contracts Can they be changed without consent? In light of the current economic downturn, Pardoes have been asked to provide a lot of employers and employees alike with advice as to whether changes can be made to an employee’s contract of employment. Changes for example to bonus schemes, rates of pay or hours can assist a business to continue trading during a challenging financial climate and provide an alternative to redundancy. However such changes are, understandably, not always welcome. If an employee withholds his consent to a change being introduced, but the employer continues to implement the change anyway, can it be done lawfully? Under contract law, employers cannot usually change the terms of a contract unilaterally. However, in a recent case, the Employment Appeal Tribunal (EAT) accepted that employers can reserve the right to vary employees contracts unilaterally as long as the term is clear and
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Written by Kit O’Brien, Partner
Family Law Team
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