eComXpo July Agenda

DAY ONE Wednesday, July 8, 2009 Venue: Your Desktop Start Time: 10am EST 10:00 (On DD) Leverage The Performance Based Nature Of Affiliate Marketing In The...

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DAY ONE Wednesday, July 8, 2009 Venue: Your Desktop Start Time: 10am EST 10:00 (On DD) Leverage The Performance Based Nature Of Affiliate Marketing In The Current Shifting Landscape Herschel Thompson, Director e-Commerce, Charming Shoppes As the Director of Interactive Marketing, Herschel Thompson leads the e-commerce marketing... Plus

DAY ONE Wednesday, July 8, 2009 Venue: Your Desktop Start Time: 10am EST 10:00 (On DD) Leverage The Performance Based Nature Of Affiliate Marketing In The Current Shifting Landscape Herschel Thompson, Director e-Commerce, Charming Shoppes As the Director of Interactive Marketing, Herschel Thompson leads the e-commerce marketing programs for Charming Shoppes, a leading multi-channel retailer with the brands of Lane Bryant, Fashion Bug, Catherines and Petite Sophisticate. Specifically, he is responsible for the strategic planning and execution of online advertising, search engine marketing and affiliate relationships, in addition to site optimization initiatives. As a passionate affiliate marketer and advocate for affiliates, he has won two LinkShare Golden Link Awards for his affiliate programs: “Innovative Merchant of the Year” for Lane Bryant in 2005 and “Best New Advertiser” for Petite Sophisticate in 2008. Prior to joining Charming Shoppes in 2004, Herschel was a senior interacti Moins

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eComXpo July 2009 Agenda

DAY ONE Wednesday, July 8, 2009 Venue: Your Desktop 10:00 am (On Demand) Leverage The Performance Based Nature Of Affiliate Marketing In The Current Shifting...

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DAY ONE Wednesday, July 8, 2009 Venue: Your Desktop 10:00 am (On Demand) Leverage The Performance Based Nature Of Affiliate Marketing In The Current Shifting Landscape Herschel Thompson, Director e-Commerce, Charming Shoppes 10:50 am Networking Break 11:20 am (Scheduled) Free Vs Paid: Developing Money Models In A Cashless Economy Chris... Plus

DAY ONE Wednesday, July 8, 2009 Venue: Your Desktop 10:00 am (On Demand) Leverage The Performance Based Nature Of Affiliate Marketing In The Current Shifting Landscape Herschel Thompson, Director e-Commerce, Charming Shoppes 10:50 am Networking Break 11:20 am (Scheduled) Free Vs Paid: Developing Money Models In A Cashless Economy Chris Anderson, Editor-In-Chief, Wired and Author of The Long Tail 12:10 pm Networking Break • 12:40 pm (On Demand) Content Development That Enriches The Brand Experience For Your Prospective Customer Stuart Wallock, Sr. Manager, Global Community & Personalization Dell Global Consumer, Dell 1:30 pm Networking & Lunch Break 3:00 pm (On Demand) Applying The Right Merchant Marketing Tactics To Profit On The Affiliate Game Bridget McQueen, VP Marketing, NutriBody Protein 3:50 pm Networking Break 4:20 pm (Scheduled) PANEL: Dirty Little Secrets: Taking The Lid Off Affiliate Marketing And Assessing What Creates Value Panelists: Jay Weintraub, CEO, LeadsCon Steven Ri Moins

Par sana.rizvi