Important Webinar Pointers for B2B Marketing
Webinars help to generate warm leads in B2B marketing.
Here are some important pointers to conduct a webinar.
Before the Webinar
Upload the presentation slides a day ahead of the webinar.
In case they don’t render correctly on the
webinar platform you have time to fix things.
Add a...
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Important Webinar Pointers for B2B Marketing Webinars help to generate warm leads in B2B marketing. Here are some important pointers to conduct a webinar. Before the Webinar Upload the presentation slides a day ahead of the webinar. In case they don’t render correctly on the webinar platform you have time to fix things. Add a technical note at the bottom of the screen with instructions on how to listen to the webinar via the computer and / phone so late comers don’t interrupt the presentation. Do not use cell phones or speakerphones to deliver the presentation. This is because speakerphones pick up ambient noise. Cell phones tend to drop calls and have fluctuating volume levels. Use a traditional telephone handset with a good set of headphones to deliver the presentation. Alternatively use Voice Over Internet Protocol (VOIP) with computer-connected headphones. Mute his computer during the webinar so you are not distracted by any sounds. Shut down unnecessary applications suc
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Par francis merlin
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Publiée le 6 Nov. 2012
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Relevance of Social Media in B2B Marketing
Today social media channels have established themselves as an important marketing platform for B2B companies,
enabling B2B marketers to reach out to their niche target segments and gain their trust.
The best part about social
media is the flexibility it provides marketers to customize their...
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Relevance of Social Media in B2B Marketing Today social media channels have established themselves as an important marketing platform for B2B companies, enabling B2B marketers to reach out to their niche target segments and gain their trust. The best part about social media is the flexibility it provides marketers to customize their marketing strategies and plans as per the needs of the communities being reached out to. It is an efficient medium to promote company product and services in the B2B marketing scenario. And, due to the significant increase in the budgets being allocated by B2B companies for social media marketing in recent times, this medium is actively used as a useful B2B marketing channel. Here are some important pointers for social media B2B marketing. Join social media sites and be an active participant by following groups and actively sharing useful content to read. Other ways of engaging target audience would include activities such as polling, voting, releasin
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Publiée le 6 Nov. 2012
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The Automated Drip Campaign Process for B2B Marketing
Drip campaigns aid B2B marketers to identify where recipients are in the sales cycle, and place them in different
stages of lead nurturing.
Drip campaigning is an effective way to keep in touch with prospects as well.
In advanced drip email marketing marketers can send customized...
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The Automated Drip Campaign Process for B2B Marketing Drip campaigns aid B2B marketers to identify where recipients are in the sales cycle, and place them in different stages of lead nurturing. Drip campaigning is an effective way to keep in touch with prospects as well. In advanced drip email marketing marketers can send customized or personalized targeted email messages to their prospects. Marketing automation tools help to execute email drip campaigns based on a trigger. For example, a drip campaign could be initiated when a visitor fills out a form on the website or, when the prospect reaches a particular lead score or, when the visitor opts to obtain specified information. The marketing email manager may also initiate a drip campaign by targeting a particular list of prospects. Here are some of the different ways marketers can benefit from marketing automation tools. Whenever a prospect’s clicks any link in the marketing website, marketing automation tools helps to track we
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Par francis merlin
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Publiée le 6 Nov. 2012
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Webinars for B2B Lead Generation
The 2012 MarketingSherpa Lead Generation Benchmark Survey shows that webinars are far more effective for
generating immediate leads than social media and not that difficult to execute.
Here are some of the best
practices.
Define your audience - Understand who your audience will be -What interests...
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Webinars for B2B Lead Generation The 2012 MarketingSherpa Lead Generation Benchmark Survey shows that webinars are far more effective for generating immediate leads than social media and not that difficult to execute. Here are some of the best practices. Define your audience - Understand who your audience will be -What interests them? What type of webinar will work for them? Set your goal - Your goal could be to generate 100 leads, increase trials by 20%, cross sell and up sell to 30 existing customers. Alternatively, your goal may be to increase your company’s visibility. Whatever it might be, freeze your goal. Research - Ask your sales folks what your customers and prospects want to hear. Being on the front end, they have the pulse of the market. Look for trending topics on industry groups and forums in LinkedIn and Google+, particularly if you’re doing B2B marketing. Find out what are the main challenges your customers and prospects face today? Try to address one of the main
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Publiée le 30 Oct. 2012
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Drip Campaign Benefits for B2B Marketing
Lead nurturing is an important part of B2B marketing.
Lead nurturing is done through drip marketing campaigns
and has long-term impact on potential clients.
Some of the unique benefits of drip marketing are listed below.
Reduction in the sell-produce curve
Marketers often get trapped in the...
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Drip Campaign Benefits for B2B Marketing Lead nurturing is an important part of B2B marketing. Lead nurturing is done through drip marketing campaigns and has long-term impact on potential clients. Some of the unique benefits of drip marketing are listed below. Reduction in the sell-produce curve Marketers often get trapped in the ‘sell-produce’ curve. Drip marketing can help in avoiding this situation. With messages consistently flowing out to potential and existing clients every month, this strategy can help in diminishing the sell-produce curve and bring a steady volume of clients. Increase in Product Awareness By consistently sending messages, Drip Marketing helps in fixing the company name in the prospects’ minds. While the prospects may not be ready-to-buy yet, they will remember the message when they are sales-ready. Drip marketing is an effective way to keep prospects informed about the products/ services available, their cost, benefits etc. Frequently, drip marketing
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Par francis merlin
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Publiée le 30 Oct. 2012
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Best Practices for Setting up a B2B Marketing Automation System
In B2B marketing, demand generation is increasingly complex and requires precise measurements to fine-tune and
scale your marketing processes.
You can operate manually on a very small scale, but any lead generation campaign
spread over time involving a large number of...
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Best Practices for Setting up a B2B Marketing Automation System In B2B marketing, demand generation is increasingly complex and requires precise measurements to fine-tune and scale your marketing processes. You can operate manually on a very small scale, but any lead generation campaign spread over time involving a large number of prospects and multiple touch points will require a reliable marketing automation solution. Before you select and implement a marketing automation solution, make sure you have completed the following items. 1. A documented process for the entire sales cycle that includes the sales organization is required. This includes how leads flow back and forth between sales and marketing and how loops will be closed. Formalize an agreement with sales about the metrics you’ll collect and use to measure success. Also, an agreement with sales about what constitutes an MQL, an SQL, and an SAL will be required. 2. Agreements with sales about scoring algorithms for ea
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Publiée le 30 Oct. 2012
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Email Marketing – Best Practices for e-Newsletter
Newsletters play an important role in B2B email marketing.
Here are some email newsletter best practices for
design, structuring and providing opt-outs.
From Address
Identify the sender of the email
An ideal front line must look like this – company-name...
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Email Marketing – Best Practices for e-Newsletter Newsletters play an important role in B2B email marketing. Here are some email newsletter best practices for design, structuring and providing opt-outs. From Address Identify the sender of the email An ideal front line must look like this – company-name <newsletter@companyname. com> Subject Line Always highlight your product/solution benefits. Use a relevant subject line that provokes the reader to read. Include news on latest technology/product related to industry. Avoid usage of flowery words that create panic in reader and to avoid spam as well. Newsletter Layout Provide the company logo on top. List the main content in a tabular or bullet form. Add images that suit content or occasion for which it is sent. Provide URLs to read newsletter online. Provide copyright /privacy protection information in footer area of the newsletter. Provide related reading references such as research report, studies, et
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Par francis merlin
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Publiée le 23 Oct. 2012
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Best Practices for Improving Efficiency of B2B Email Marketing Landing Pages
Here are some best practices to improve the efficiency of your B2B email marketing activities.
Form Layout
Display your company logo and a screen shot of what you are offering (eBook, whitepaper, etc.
)
Create aesthetic and simple HTML templates that...
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Best Practices for Improving Efficiency of B2B Email Marketing Landing Pages Here are some best practices to improve the efficiency of your B2B email marketing activities. Form Layout Display your company logo and a screen shot of what you are offering (eBook, whitepaper, etc. ) Create aesthetic and simple HTML templates that will immediately capture the readers’ imagination immediately. Use images that depict what is being marketed, to make it easy for the reader to understand the landing page content at a glance. Use colors and design that are in line with your company’s webpage. Landing Page Content Keep the content relevant and compelling. Make the content look bold and readable. Use simple and powerful language, and avoid ambiguous sentences and phrases. Mention the problem addressed and the solution offered clearly. Highlight the advantages and features of your value proposition and important information such as Webinar date and time, speaker details, sy
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Par francis merlin
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Publiée le 23 Oct. 2012
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Blogs for B2B Lead Generation
B2B blogs can be used as a good source of leads.
Here are some tips to help B2B marketers generate sales-ready
leads through this inbound marketing strategy.
B2B blogs need to be updated often (at least once a week).
Blogging with fresh content increases indexed pages
and helps you top the search...
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Blogs for B2B Lead Generation B2B blogs can be used as a good source of leads. Here are some tips to help B2B marketers generate sales-ready leads through this inbound marketing strategy. B2B blogs need to be updated often (at least once a week). Blogging with fresh content increases indexed pages and helps you top the search results as well. Provide your blog a professional look with your company logo and a brief bio of the blogger. Blog topics must be written around popular SEO keywords in your industry. This increases the odds that your prospect will see your post when he’s actively searching the Internet. Insert internal links of earlier posts and other resources such as white papers. Place external links wherever relevant because both help with rankings. Try to build inbound links. Research on other sites that links to sites like yours using Open Site Explorer and reach out to them and offer them a compelling reason. Write blogs on new and trending topics. It gets pick
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Par francis merlin
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Publiée le 23 Oct. 2012
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Influence of Marketing Automation Tools on B2B Marketing
The sales and marketing connect is imperative for the success of any lead generation program.
This connect
ensures that there is a common understanding on lead stages and what strategy to use during these different lead
stages.
Marketing automation solutions have always helped...
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Influence of Marketing Automation Tools on B2B Marketing The sales and marketing connect is imperative for the success of any lead generation program. This connect ensures that there is a common understanding on lead stages and what strategy to use during these different lead stages. Marketing automation solutions have always helped to bridge the divide and enhance the overall performances of the sales and marketing processes. This is because these solutions offer a collaborative process which helps in realtime communication between the marketing and sales departments. Intelligent marketing automation tools can be used to enable sales and marketing teams to understand from each other’s insights and experiences. The inputs offered by sales teams can help in optimizing marketing campaigns. Marketing teams can in turn use these inputs to design personalized lead generation campaigns. Additionally, these intelligent systems provide a common lead view that helps them to take action o
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Par francis merlin
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Publiée le 18 Oct. 2012
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