How to turn your
million-dollar
idea into a reality
(from the man who sold the MCG)
Par deny.fevo
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Publiée le 30 Juil. 2009
Pages: 56
Lectures: 13
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41
From imagination to…From imagination to…
standing out and
making a name
Chapter 4
Starting out with a weak business name is like trying to golf with only one club
in your bag.
You may sink some shots but it will be a whole lot harder.
Canadian small business guide
Key points
You must have a unique selling...
Plus
41 From imagination to…From imagination to… standing out and making a name Chapter 4 Starting out with a weak business name is like trying to golf with only one club in your bag. You may sink some shots but it will be a whole lot harder. Canadian small business guide Key points You must have a unique selling proposition to be successful. Your unique selling proposition should tell your customers what you are offering that your competitors aren’t. Your name should communicate what you do. Your name should be memorable, easy to recognise and suited to your target market. Okay, so you’ve come up with the million dollar idea you want to implement and retire on. In this chapter we are going to look at making you stand out from the crowd and choosing your business and/or product name.
Moins
Par deny.fevo
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Publiée le 30 Juil. 2009
Pages: 48
Lectures: 8
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89
From imagination to…From imagination to…
pricing for profit
Chapter 8
Many companies act as though 100 per cent of the population is price-obsessed.
This
delusion nibbles away at their profits and attracts only the most disloyal of all customers.
Jay Conrad Levinson—Guerrilla Marketing
Key points
Price is about...
Plus
89 From imagination to…From imagination to… pricing for profit Chapter 8 Many companies act as though 100 per cent of the population is price-obsessed. This delusion nibbles away at their profits and attracts only the most disloyal of all customers. Jay Conrad Levinson—Guerrilla Marketing Key points Price is about value—it’s not about being ‘cheap’ or ‘expensive’. There are various methods you can use to set prices, but ultimately the market will decide what you can charge. Keep in mind the type of business image you are trying to portray when setting your prices. Consider your pricing as part of your overall business strategy. Pricing is often a difficult issue for budding entrepreneurs because if you get it wrong it can be disastrous for your business. Too high and you won’t make enough sales to generate the profit you require; too low and you will make lots of sales but still not generate the profits you need. This can be especially difficult if you’ve c
Moins
Par deny.fevo
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Publiée le 30 Juil. 2009
Pages: 68
Lectures: 3
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157
From imagination to…From imagination to…
influence factors
Chapter 12
The only way to influence someone is to find out what
they want, and show them how to get it.
Dale Carnegie—US author and lecturer
Key points
You can use the six principles of influence to encourage
people to buy from you.
Incorporate...
Plus
157 From imagination to…From imagination to… influence factors Chapter 12 The only way to influence someone is to find out what they want, and show them how to get it. Dale Carnegie—US author and lecturer Key points You can use the six principles of influence to encourage people to buy from you. Incorporate these principles into your marketing and your business systems. Each approach can be adapted to suit your business, product or service. The aim of your publicity and marketing is to influence people to buy from you and in this chapter we are going to examine the psychology behind influence. I am not saying trick, deceive or scam—I am saying influence, by which I mean encouraging people to see the benefits of your product or service. Robert Cialdini is a professor of psychology and he has written a great book called Influence: The Psychology of Persuasion. I am going to discuss Cialdini’s six ‘weapons of influence’, how I used them in the MCG
Moins
Par deny.fevo
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Publiée le 30 Juil. 2009
Pages: 56
Lectures: 7
Téléchargements: 0
213
From imagination to…From imagination to…
team force
Chapter 16
Coming together is a beginning.
Keeping together is progress.
Working together is success.
Henry Ford
Key points
Teaming up with other organisations can increase your
exposure, lower your costs and provide access to more
customers.
Teaming up...
Plus
213 From imagination to…From imagination to… team force Chapter 16 Coming together is a beginning. Keeping together is progress. Working together is success. Henry Ford Key points Teaming up with other organisations can increase your exposure, lower your costs and provide access to more customers. Teaming up means you can offer added value to your clients. Check out a business very carefully before you team up with them. A great way to boost your business is to enlist the help of others; again it’s all about leverage and getting the most out of what you have and have in reach. This can be in the form of joint ventures, affiliate programs, referrals, cross promotions—just about any way you can think of to join up with other organisations, whether they are in your field or not. This will give you more exposure and access to new ponds (markets). Be creative and see what ways you can come up with to create a team force.
Moins
Par deny.fevo
Document Adobe PDF
Publiée le 30 Juil. 2009
Pages: 42
Lectures: 9
Téléchargements: 0
Australie
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