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Microsoft White book
6 pages
Publié par
JOB
Copyright :
Microsoft SQL Server 2005
Customer Solution Case Study
Wireless Services Firm Doubles Response
Rates with SQL Server 2005 Data Mining
Overview
Country or Region: Philippines
Industry: Entertainment
Customer Profile
Based in Manila,...
[Plus]
Microsoft SQL Server 2005
Customer Solution Case Study
Wireless Services Firm Doubles Response
Rates with SQL Server 2005 Data Mining
Overview
Country or Region: Philippines
Industry: Entertainment
Customer Profile
Based in Manila, Philippines, ABS-CBN
Interactive (ABSi) provides interactive TV
promotions, ring tones, wireless games,
downloadable pictures, celebrity
information, news, and other valueadded services for mobile phone users.
Business Situation
ABSi needed a better way to choose
which cross-selling offers to make to its
customers.
Solution
ABSi deployed Microsoft® SQL ServerTM
2005 to use its data mining feature to
determine product recommendations.
Benefits
Doubling response rates
Ad hoc reporting in minutes, not days
Eight times faster data mining process
Faster data mining prediction
" Our management is very impressed that we could
double our response rate through our SQL Server
2005 data mining.
"
Grace Cunanan, Technical Specialist, ABS-CBN Interactive
Selling c
[Moins]
