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Small Firms Must Protect their Brands on Social Networks
2 pages
Publié par
jagan
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Small Firms Must Protect their Brands on Social Networks
Small businesses that ?hang out? on Facebook or Twitter may be damaging the
reputation of their brands, according to marketing experts.
Bristol, UK July 02, 2009 -- Small...
[Plus]
Small Firms Must Protect their Brands on Social Networks
Small businesses that ?hang out? on Facebook or Twitter may be damaging the
reputation of their brands, according to marketing experts.
Bristol, UK July 02, 2009 -- Small businesses that ?hang out? on Facebook or
Twitter may be damaging the reputation of their brands, according to marketing
experts.
Many small businesses are putting their brand reputation at risk by treating social
networks as ?places to hang out with friends?, according to reputation specialist
Judith Germain managing director of management training firm Dynamic Transitions.
Firms are forgetting that social networking sites are places where reputation and
credibility is established, maintained and developed, says Germain.
?Many business
owners take a relaxed and whimsical approach to how they network on places like
Facebook, which can be quite detrimental to them,? she says.
?Others join business
networks and then remain invisible.
?
While there are some ou
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