Small Businesses Forced to bring Branding in-House
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Small Businesses Forced to bring Branding in-House
SMEs must always focus on their clients? point of view, he adds.
?They are not
buying your image, they are buying the results and value of your product or
service.
Bristol, UK July 17,...
[Plus]
Small Businesses Forced to bring Branding in-House
SMEs must always focus on their clients? point of view, he adds.
?They are not
buying your image, they are buying the results and value of your product or
service.
Bristol, UK July 17, 2009 -- Research reveals that small firms are bringing their
branding in-house to keep costs down.
More than two thirds (69 per cent) of smallbusiness owners in the UK are considering bringing the branding of their business
in-house to help with cost savings and boost sales, according to new research
commissioned by software specialist, Corel.
The findings are echoed across Europe.
The majority of small firms in France are
also considering doing their own branding ? with 77 per cent of small businesses in
France and 84 per cent in Germany planning to cut costs in this way.
But experts warn that branding is central to the success of any venture and cost
cutting can be damaging.
?Your clients will always judge you first-hand on how you
present yours
[Moins]
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