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Firms Must Convert Web Visits to Sales, says Marketing Donut Search Guru
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Firms Must Convert Web Visits to Sales, says Marketing Donut Search Guru
Online businesses need to use obvious section names and remind the user of where
they are in the site, he says.
The navigation must be as intuitive as possible....
[Plus]
Firms Must Convert Web Visits to Sales, says Marketing Donut Search Guru
Online businesses need to use obvious section names and remind the user of where
they are in the site, he says.
The navigation must be as intuitive as possible.
Bristol, UK, March 27, 2009 -- Many businesses are focusing on building traffic to
their website and failing to convert that interest into online sales, says expert
Piri Ramazanoglu.
Many businesses that sell through their website are missing a trick when it comes
to making sales, according to Piri Ramazanoglu, managing director of specialist
paid search marketing agency Minute Steak, and expert contributor to the new
website aimed at SMEs, Marketing Donut.
?Websites often rank highly in search engines, but achieve low levels of conversion
rates,? says Ramazanoglu.
?There are many potential reasons for this from pricing
and product to navigation and security.
?
The two biggest turn-offs for online shoppers are poorly-structured websites and
those that
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