Technology Still A Turn Off For Britain’s Female Elite Says Firebrand Training
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Recent research shows that the IT industry is failing to attract talented women
London, May 04, 2009 -- A survey of 150 recent female graduates [1], showed that
132 would choose a job in management consultancy, marketing or teaching as...
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Recent research shows that the IT industry is failing to attract talented women
London, May 04, 2009 -- A survey of 150 recent female graduates [1], showed that
132 would choose a job in management consultancy, marketing or teaching as their
first or second choice.
Only six of those polled would consider IT, and none had
even heard of the MCSE.
Those questioned said that they don?t find a career in
technology attractive because there is no call for skills such as team working,
strategic thinking or creativity.
Instead, the belief is that a role in IT is dull
and monotonous, requiring only the highly technical knowledge, such as of Server
Administrators working with Windows Server 2003 or 2008.
Despite the value of an MCSE, MCP or similar industry qualification, 88% of UK
women wouldn?t consider a career in technology, according to this research carried
out by Firebrand Training.
They see the industry as being dull and ?dreary?,
demanding extensive technical training, especially for courses such as Microsoft?s
MCSE, MCP accreditations, the de facto Microsoft certifications.
?The general perception that an IT career cannot not live up to women?s
professional expectations is not true,? said Robert Chapman, co-founder of
Firebrand Training.
?The industry is missing out on an enormous pool of talent because it is not doing
enough to uncover the hidden truth of what a tech career is really like,? he
continued.
?Positions such as project manager demand strong teamworking and
management capabilities, a technology consultant requires highly strategic
thinking, while a programmer must have creative skills.
These are all areas in
which women have continually proved their strength.
?
?The onus is on companies to reverse this problem and raise awareness of what a job
in IT really involves.
The industry is at the forefront of British business, and a
number of women have found a career in this space to be exciting and challenging.
?
[1] Females who have graduated since June 1999
NOTES TO EDITORS
About Firebrand Training?s MCSE training
MCSE Bootcamp in 14 days - Firebrand Training is challenging the way in which
professional training is delivered.
Firebrand Training, formerly known as The Training Camp, has pioneered Accelerated
Learning courses for busy IT professionals.
The organisation?s innovative approach
to MCSE training course delivery has led to its status as the Institute of IT
Training?s ?IT Training Company of the Year? for three years ? something no other
IT Training company has achieved.
MCSE students are totally immersed in the subject matter, receiving an average of
12 hours intense tuition per day at a residential training site.
Subject experts
implement a range of teaching methodologies designed to fit with how we best
understand and retain information during different periods in the day.
Accelerated
Learning is an attractive proposition for contractors, whose time commands very
high premiums, and employers who need to minimise staff absence.
Firebrand Training
has an above average pass rate of 85% - confounding critics? claims that
Accelerated Learning fails to produce results.
Firebrand Training was founded by Robert Chapman and Stefano Capaldo in Summer 2001
as The Training Camp.
Stefano was a former student in the US and rated the company?
s approach so highly that he decided to launch a programme of courses in the UK.
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