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Marketing Donut on the Trail of Bad Publicity
1 pages
Publié par
associate5
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Small business marketing website seeks out disastrously bad PR examples and tales
of crisis averted by inspired intervention.
Bristol, UK July 06, 2009 -- They say there?s no such thing as bad publicity, but
is it really the case? Small...
[Plus]
Small business marketing website seeks out disastrously bad PR examples and tales
of crisis averted by inspired intervention.
Bristol, UK July 06, 2009 -- They say there?s no such thing as bad publicity, but
is it really the case? Small business marketing resource Marketing Donut is seeking
examples to illustrate the point.
Marketing Donut is asking visitors to send examples of bad business situations ?
ones that were poorly handled as well as those which were salvaged thanks to top
notch PR.
Already featuring on Marketing Donut is perhaps the worst customer complaint letter
ever, received by Virgin boss Sir Richard Branson and shared with the world in a
way that demonstrates that, not only is Virgin open to feedback, the company also
has a sense of humour.
It?s entertaining stuff, but behind the examples lie a serious marketing point.
Unhappy customers are never a good thing, but in the modern age a single complaint
can morph into a PR plague if the unthinkable happens and a grie
[Moins]
Tags
advice,
bristol,
business,
businesses,
complaint,
customer,
deal,
donut,
examples,
marketing,
marketingdonut,
resource,
situations,
small,
thing,
viral,
virgin
