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Small Firms must Network Online to Build Their Brands
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Small businesses should be using social networking sites like Facebook and Ecademy
to build their brand online, according to marketing experts.
Bristol, UK, April 22, 2009 -- With research by Nielsen Online revealing that more
than...
[Plus]
Small businesses should be using social networking sites like Facebook and Ecademy
to build their brand online, according to marketing experts.
Bristol, UK, April 22, 2009 -- With research by Nielsen Online revealing that more
than two-thirds of the world?s Internet population now visit social networking
sites such as Facebook, experts have advised that using online communities to
establish their brand is more important than ever for small firms.
Social networking sites are an essential way to get in front of people you want to
communicate with, from customers, suppliers and the media to potential partners and
employees, according to Lucy Whittington, director at Inspired Business Marketing
and expert contributor to Marketing Donut, the essential marketing website for
small businesses.
?The key thing to remember is they facilitate conversations and relationships like any other form of networking - except that they are online and the reach is
much wider,? says Whittington.
?In most
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