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Direct Mail Still Gets the Results, Says Marketing Expert
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Old-fashioned direct mail makes customers feel most valued, says expert on
Marketing Donut.
Bristol, UK June 23, 2009 -- Email might be free and instant, but the evidence is
that customers still have a big preference for the personal...
[Plus]
Old-fashioned direct mail makes customers feel most valued, says expert on
Marketing Donut.
Bristol, UK June 23, 2009 -- Email might be free and instant, but the evidence is
that customers still have a big preference for the personal touch that comes with
direct mail, says Andrew Miller of Royal Mail in a recent interview on Marketing
Donut.
?Research suggests that direct marketing is eight times more likely than any other
medium to make customers feel valued.
"
Miller says direct mail is a great way to reward loyal customers with a discount
voucher or gift.
He also stresses its effectiveness for up selling.
If you re keeping good databases and tracking customers, you ll know when a
particular group may want a product upgrade or benefit from a value-added service.
"
Miller says the key to a successful direct mail campaign is targeting.
?Direct mail is about reaching out and having that personal touch.
Customers are
valuing that more and more these days.
"
Marketing Donut has an e
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