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SMEs Urged to Diversify as Markets Become More Competitive
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SMEs Urged to Diversify as Markets Become More Competitive
Small firms must be prepared to diversify as they meet new challenges, say
marketing experts.
Bristol, UK, March 25, 2009 -- SMEs that have enjoyed many successful years doing...
[Plus]
SMEs Urged to Diversify as Markets Become More Competitive
Small firms must be prepared to diversify as they meet new challenges, say
marketing experts.
Bristol, UK, March 25, 2009 -- SMEs that have enjoyed many successful years doing
what they do best are now finding that they have to change and adapt in order to
survive today?s difficult market conditions, according to Andrew Gerrard, managing
director of InTouch Marketing and expert contributor to the small business
marketing website, Marketing Donut.
?It s important to constantly assess the products and services you offer,? says
Gerrard.
?SMEs need to be thinking about customer needs and wants and ensuring that
the services offered are in line with that.
?
This is something every business should be doing in good times as well as bad, he
adds.
?When times are good it is too easy to become complacent and not invest in
continual improvement.
A culture of constantly searching for new ideas and ways to
deliver a competitive advanta
[Moins]
