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Good Website Copy is Key to Online Success For Small Firms
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Small businesses can boost their sales by improving their website copy, according
to marketing experts.
Bristol, UK, June 19, 2009 -- Dull, incomplete, out-of-date copy on websites could
be losing many small firms much-needed business,...
[Plus]
Small businesses can boost their sales by improving their website copy, according
to marketing experts.
Bristol, UK, June 19, 2009 -- Dull, incomplete, out-of-date copy on websites could
be losing many small firms much-needed business, according to marketing experts.
?What you say on your website has a huge impact on the effectiveness of your
website,? says Lucy Whittington, director at Inspired Business Marketing and expert
contributor to Marketing Donut, the new advice marketing website for SMEs.
?Getting
people to look at your website is always challenge number one and challenge number
two is getting people to enquire or buy.
?
In fact, the right web copy can help to get your website at the top of searches and
it can help to clinch sales too.
?A lot of companies don?t realise that their copy is not working,? says
Whittington.
?Or they write the copy and then they go off and work on other aspects
of their marketing and leave their website as it is, without updating it.
?Your we
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