Brand Asset Digital Launches The P2Ppulse™ Program to Promote and Track New Music Across P2P
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Brand Asset Digital Launches The P2Ppulse? Program to Promote and Track New Music
Across P2P
New P2Pwords? Initiative Combines Contextual and Behavioral targeting and provides
Real Time P2P Consumption Metrics of Music Downloads in P2P....
[Plus]
Brand Asset Digital Launches The P2Ppulse? Program to Promote and Track New Music
Across P2P
New P2Pwords? Initiative Combines Contextual and Behavioral targeting and provides
Real Time P2P Consumption Metrics of Music Downloads in P2P.
New York, NY, April 23, 2009 -- Brand Asset Digital, the distributed technologies
company and leader in P2P search marketing and LIVE streaming, announced today a
new program for artists, labels and studios to promote new music across all P2P.
The initiative is called The P2Ppulse? Program for P2Pwords and in addition to
select keyword driven distribution, it provides the most robust business analytic
data available.
P2Ppulse clients get access to Brand Asset Digital?s P2Panalytics?.
P2Panalytics
data is available in almost real time (updated every 4 hours) and provides
consumption and usage data on media files distributed via the P2Ppulse initiative.
For the first time, an artist, label or studio can find out exactly where and when
their music is being downloaded, down to the second zip code block and with a
demographic overlay.
They can also see how often a file is being played and how it
is shared with others.
?This is an incredible opportunity for the music industry to take advantage of the
wealth of information that can be garnered via P2Panalytics about their music which
in many ways is more relevant than SoundScan or BDS,? said Tim Hogan CEO of Brand
Asset Digital.
?Never before has a ?Heat Map? of music consumption been available
in near real time.
P2Ppulse allows the industry more control in targeting users
rather than a umber of general spins on radio or plays of a video online.
By
knowing exactly where and when someone is downloading music, they can market more
directly to them? continued Hogan.
?P2Ppulse is a valuable and insightful tool that shows when and where fans are
downloading content.
With this tool we can be more precise when promoting albums
and tours.
Now we can geographically target individual consumers", stated Barry
Williams of Violator Management To take advantage of P2Ppulse and P2Panalytics, an
artist simply goes to the P2Pwords.
com/P2Ppulse website, provides a media file, 6
keywords and contact/billing information.
After verifying copyright information,
the file is distributed and the artist is provided access to the P2Panalytcs
dashboard.
?P2P is the greatest content consumption market in the world yet the data the music
industry bases their marketing on doesn?t take P2P in to account.
SoundScan and BDS
provide very basic and limited information what they do provide is not relevant to
who that person is, where they are, what else they download within context or
behavior," states Joey P.
Co-Founder of Brand Asset Digital.
?With P2Ppulse an
artist or label can get real and immediate feedback on where, when and how their
fans are engaging with their music.
?
The P2Ppulse Program is a music initiative of the P2Pwords? P2P search engine
marketing platform.
Launched in Q4 of 2008 and winner of the DCIA Product of the
Year in January 2009, P2Pwords is much like Google Adwords? and allows branded
content to be distributed across all P2P search clients.
About P2Pwords?:
P2Pwords is the first Pay-Per-Click platform across all P2P search.
It is the
flagship product of Brand Asset Digital.
P2Pwords allows advertisers and content
distributors a highly targeted SEM and SEO service in one across P2P.
Drive More
Traffic? with P2Pwords?.
About Brand Asset Digital:
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