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SWISS WATER® Process Debuts U.S. Consumer Campaign
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SWISS WATER® Process Debuts U.
S.
Consumer Campaign
Bend, Oregon advertising agency, tbd, develops campaign for world?s only consumer
branded coffee decaffeinator
Bend, Oregon, April 21, 2009 -- The Swiss Water Decaffeinated Coffee...
[Plus]
SWISS WATER® Process Debuts U.
S.
Consumer Campaign
Bend, Oregon advertising agency, tbd, develops campaign for world?s only consumer
branded coffee decaffeinator
Bend, Oregon, April 21, 2009 -- The Swiss Water Decaffeinated Coffee Company, Inc.
,
a Vancouver, B.
C.
-based company, today announced the launch of a print and radio
campaign created by Bend, Oregon advertising agency, tbd.
The campaign communicates the fundamental difference between SWISS WATER® Process
and other decaffeination methods.
SWISS WATER® Process is a proprietary method that
removes the caffeine from coffee using pure water and retains the full flavor of
the original bean.
SWISS WATER® Process is also organically certified and 100%
chemical-free while other methods use chemicals such as methylene chloride or ethyl
acetate.
Research studies indicate that most decaf coffee drinkers aren t aware of
how their preferred coffee is decaffeinated.
The initial target of the campaign are menopausal and post-menopaus
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