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Muscle Beach® Launched as Worldwide Fitness Brand
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Muscle Beach® Launched as Worldwide Fitness Brand
Muscle Beach, the Santa Monica, California venue that launched the fitness
movement, is now available to fitness businesses worldwide under the brand name
Muscle Beach®.
Wilbraham, MA...
[Plus]
Muscle Beach® Launched as Worldwide Fitness Brand
Muscle Beach, the Santa Monica, California venue that launched the fitness
movement, is now available to fitness businesses worldwide under the brand name
Muscle Beach®.
Wilbraham, MA June 23, 2009 -- Promoted as The Birthplace of Fitness®, Muscle
Beach® is the flagship brand of Multinational Brands®, Inc.
, based out of
Wilbraham, MA.
The company was founded by Daniel Tschirret, an MBA and 40 year
fitness industry veteran.
The brand was launched to bring legitimacy back to an
industry that some see as riddled with gimmicks and fads.
The brand gives fitness businesses the flexibility to easily adapt to an everchanging marketplace.
Rather than focusing on just one segment of the market, i.
e.
a fitness club, the brand penetrates the market with a variety of options that
include tanning salons, massage studios, sports beverage bars, sandwich shops,
sports nutrition centers, and fitness equipment stores.
The brand is structured as a
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