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Olympic Games Act is Putting off Potential Sponsors says Survey
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A survey conducted by Ipsos MORI reveals that marketers are confused by legal
restrictions governing the Olympic Games.
Bristol, UK 23 July 2009 -- The latest Marketing Trends Survey from The
Chartered Institute of Marketing, conducted...
[Plus]
A survey conducted by Ipsos MORI reveals that marketers are confused by legal
restrictions governing the Olympic Games.
Bristol, UK 23 July 2009 -- The latest Marketing Trends Survey from The
Chartered Institute of Marketing, conducted by Ipsos MORI, reveals that many
marketers still lack awareness about the legality of Olympic-related marketing
activities three years after the relevant Act was passed.
The London Olympic Games and Paralympic Games Act was published in 2006.
Yet today,
43 per cent of marketers polled said they had ?no understanding? of the Act.
The
same proportion ? 43 per cent ? said they had only a ?very poor? or ?poor?
understanding of the Act.
Just 13 per cent of respondents described their knowledge
as ?good?.
As a result, interest in undertaking marketing activities connected to the
London Olympic Games in 2012 is at its lowest since September 2006.
Only 18 per
cent of respondents say they are ?certain? or ?very likely? to undertake some
activities, down fi
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