Lateral Thinking is Broadening the Scope and Reach of Your Ideas Through Thoughtoffice Creativity Software
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Lateral thinking explores questions that expand creativity and gives your thought
process elasticity.
ThoughtOffice creativity software makes it easier than you may
think.
Portland, OR July 02, 2009 -- Lateral thinking is all about...
[Plus]
Lateral thinking explores questions that expand creativity and gives your thought
process elasticity.
ThoughtOffice creativity software makes it easier than you may
think.
Portland, OR July 02, 2009 -- Lateral thinking is all about broadening the scope
and reach of your ideas.
It s about making your imagination pop into places it s
never been before.
But how do you stay focused on the task or problem, while also
exploring peripheral (aka lateral) options?
"ThoughtOffice provides the brains within the brainstorming process," says Mark
Alan Effinger, CEO and founder of ThoughtOffice Corporation, makers of
ThoughtOffice Innovation Software.
"Not only are there as many as 13,700+ topical
questions, but also a lateral thinking engine built into every copy of
ThoughtOffice.
"
The idea of lateral reasoning is nothing new.
In 1967 Edward De Bono came up with
the term, and wrote a book called "The Use of Lateral Thinking" (also entitled "New
Think").
De Bono claimed that trying harder in the direction you re going may not
be as helpful as simply changing the path.
His belief was that lateral thinking
lets us toss out tired methods and carve new trails over traditional thought,
fleshing out valuable ideas that are logical in hindsight.
While many firms have developed software around the visual mind mapping process,
ThoughtOffice has created software that asks intelligent, exploratory questions.
Keywords within these questions are popped into an IdeaBrowser to explore millions
of lateral, associative searches, providing immediate inspiration.
"Lateral thinking is for changing perceptions, modifying concepts," says Effinger.
"One word from your questions will drive over nine million associations that
generate thought particles ; small, powerful components which become key elements
of your solutions and ideas.
"
The ThoughtOffice software application includes three simple-to-use interfaces:
1.
A "Topics Browser", loaded with up to 13,755 questions and comments across 16
separate topical areas, from Advertising and Marketing to Product Naming, Speaking,
Conflict Resolution, and even Private Investigation.
( http://www.
thoughtoffice.
com/?page_id=4 )
2.
The IdeaBrowser taps real-time linguistics and image databases, providing more
than nine million word associations, lyrics, quotes, images, definitions, synonyms
and hypernyms.
( http://www.
thoughtoffice.
com/?page_id=7 )
3.
Finally, an outliner to organize thought particles - the many bits of ideas and
concepts generated by ThoughtOffice.
Combined, these elements work to quickly solve problems and expand on ideas.
The logic behind lateral thinking suggests that while tradition may work, it won t
provide the most inspired results.
Limited vision means opportunities missed and
creativity often abandoned.
Kicking convention to the curb with mind stretching
thought keeps ideas fresh and visionary.
Lateral thinking not only delivers ideas, over time it trains users how to flick
their own creative switch.
"ThoughtOffice teaches you to master lateral thinking," says Effinger.
"It s the
engine that asks the right questions to fully explore your ideas.
Then it brings
back the words, phrases, images and ideas that create smarter results.
"
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