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Small Firms Must Harness The Power of PR
2 pages
Publié par
associate8
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Small businesses are neglecting one of the most powerful and cost-effective
marketing tools at their disposal ? PR, say marketing experts.
Bristol, UK, June 12, 2009 -- Marketing budgets are being squeezed across the board
and small...
[Plus]
Small businesses are neglecting one of the most powerful and cost-effective
marketing tools at their disposal ? PR, say marketing experts.
Bristol, UK, June 12, 2009 -- Marketing budgets are being squeezed across the board
and small businesses are no exception.
In these difficult conditions, PR offers one
of the most powerful and cost-effective ways for small firms to promote their
products and services, according to Edwina Hughes, director of Eddy & Co and expert
contributor to Marketing Donut, the marketing website aimed specifically at small
firms.
?Very few small businesses have the luxury of an advertising budget that is
sufficient to achieve any real impact,? says Hughes.
?PR is not only a viable
alternative, used wisely it can reap greater rewards over a more sustained period.
?
The unique advantage of PR over other marketing methods is it can give products and
services the stamp of approval from a third party, whether a magazine or a local
paper.
?Not only is it free, PR p
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