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Branding Matters for Small Business says Marketing Donut
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Branding Matters for Small Business says Marketing Donut
Small businesses undermine customer confidence with bad branding.
But free small
business marketing resources are here to help.
London, UK, May 20, 2009 -- In business, first...
[Plus]
Branding Matters for Small Business says Marketing Donut
Small businesses undermine customer confidence with bad branding.
But free small
business marketing resources are here to help.
London, UK, May 20, 2009 -- In business, first impressions count.
And the little
things can make a big impression.
As marketing expert Ben Harris makes clear in a
recent article on Marketing Donut, there are many ways that small businesspeople
undermine their customer?s confidence.
"Often when you meet small-business owners
while networking they talk a good game, and you get a good feel for their business.
Then they hand you a home-made business card and it really doesn t look very
professional.
"
Business cards are just the beginning says Harris.
Professionalism in all points of
customer contact are important in creating confidence.
?People look to these
communications for validiation.
If it doesn?t look and feel right, it?s much harder
to impress them.
?
The good news for small business people
[Moins]
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