Vanity Branding For Attorneys is the Key to Competitive Edge
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Law Firms nationwide are starting to change their advertising strategy.
If you
watch television you will notice that the firms who advertise on your favorite
channel want to get the most for their money by making you remember their...
[Plus]
Law Firms nationwide are starting to change their advertising strategy.
If you
watch television you will notice that the firms who advertise on your favorite
channel want to get the most for their money by making you remember their
commerical.
Delray Beach, FL, February 25, 2009 -- Law Firms nationwide are starting to change
their advertising strategy.
If you watch television you will notice that the firms
who advertise on your favorite channel want to get the most for their money by
making you remember their commerical.
The biggest key to a memorable brand is a
vanity number.
Something that you can retain longer than it takes for the next
commercial to be over with.
Vanity numbers are not easy to obtain and expensive to
own, but many firms nationwide are sharing in the use of vanity numbers.
For those
of you who wonder why any company would share their vanity brand with a competitor,
take a minute to think about who your competitor really is? In the Law Business,
most firms only deal directly with clients in their local area.
An atttorney
fighting DUI cases in Dallas TX, is not concerned with the sucess or failure of a
DUI firm in Phoenix AZ, so both of them having the same vanity number is not a
confilct of interest.
A New Jersey based firm has taken this approach with their vanity brand 1-877VIOLATION.
The Stabile Law Firm of Woodbridge New Jersey has owned this number and
the website http://www.
877violation.
com/ for over 15 years.
The owner of the firm,
Steve Stabile feels that the use of this vanity has been a key to their sucess.
"We
get so much repeat business because people remember this number, they never
remember me, or the name of my firm, but they remember that number!" Stabile says
with a laugh.
Earlier this year, Stabile and his team made the use of the vanity
number avaliable nationwide.
Their routing system allows them to route calls made
from a specific area code right to the office of an attorney in that area code.
No
middle man, no need to purchase leads.
Attorneys who have already leased the rights to the number in their local areas are
pleased, as they should be.
A chicago tribune survey shows that vanity numbers can
increase the response on advertising by 25% and that Americans who hear a vanity
number are 6-10 times more likley to remember the vanity number over a numberic
number.
After a quick survey of fortune 500 companies, we noticed that a majority
of them use some type of vanity number to help customers remember how to reach
them.
For law firms who look to make their advertising dollars go further, or well
established firms that want to increase customer retention, you may want to look
into leasing a vanity number in your area.
1-877-VIOLATION starts their montly fees
at only $99.
00 per month.
A very affordable rate that will give you a competitive
edge.
For Information
Stabile Law Firm
Brad Beckwith
561-215-1340
http://www.
877violation.
com/
Press Contact:
Randal Vargas
1877violation.
com
908 Foxpointe Circle
Delray Beach, FL 33444
561-215-1340
1877violation@gmail.
com
http://www.
877violation.
com
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