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In Search of Stupidity Over Twenty Years of High Tech Marketing Disasters Second Edition by Merrill R Rick Chapman - Fast, Lively, And Well-Written- Like A Master Storyteller Doing I.T.
2 pages
Publié par
warnerenterprises
In Search of Stupidity: Over Twenty
Years of High Tech Marketing
Disasters, Second Edition by Merrill
R.
(Rick) Chapman
Enlightening And Entertaining
In Search of Stupidity: Over Twenty Years of High-Tech Marketing
Disasters, Second...
[Plus]
In Search of Stupidity: Over Twenty
Years of High Tech Marketing
Disasters, Second Edition by Merrill
R.
(Rick) Chapman
Enlightening And Entertaining
In Search of Stupidity: Over Twenty Years of High-Tech Marketing
Disasters, Second Edition is National Lampoon meets Peter Drucker.
Its a
funny and well-written business book that takes a look at some of the most
influential marketing and business philosophies of the last twenty years.
Through the dark glass of hindsight, it provides an educational and
entertaining look at why these philosophies didnt work for many of the
countrys largest and best-known high-tech companies.
Marketing wizard Richard Chapman takes you on a hilarious ride in this
book, which is richly illustrated with cartoons and reproductions of many of
the actual campaigns used at the time.
Filled with personal anecdotes
spanning Chapmans remarkable career (he was present at many nowfamous meetings and events), In Search of Stupidity, Second Edition
examines the best
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