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Jewelry advertisement cost down for recession digs in.doc
4 pages
Publié par
ssbag2008
Jewelry advertisement cost down for recession digs in
As companies shrink their budgets in accordance with the slowdown in sales,
promotion spend in traditional mediums is down across the board for
the jewelry industry, new statistics...
[Plus]
Jewelry advertisement cost down for recession digs in
As companies shrink their budgets in accordance with the slowdown in sales,
promotion spend in traditional mediums is down across the board for
the jewelry industry, new statistics show.
If it seems as though there s fewer ads lately for diamonds, fashion jewelry
and watches--either on the airwaves or strewn across the pages of your
favorite magazine--it s not your imagination.
At Birks and Mayors, a Montreal-based chain with stores in both Florida and
Georgia, Chief Executive Officer Thomas Andruskevich doesn t must
consult any balance sheets to recount his company s ad spend in 2008
and 2009.
While experts warn retailers against disappearing from sight during a
recession, the pullback this time is accompanied by a change in the
promotion world itself, as traditional mediums such as print lose ground
in a world that is tethered to its BlackBerrys and laptops.
Spending on print media and billboards has been down this year, while
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andruskevich,
birks,
change,
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mayors,
media,
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print,
promotion,
radio,
recession,
spend,
spending,
stores,
traditional
