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Tailoring Marketing Content to the Buying Cycle
2 pages
Publié par
francis merlin
Tailoring Marketing Content to the Buying Cycle
For B2B marketing to succeed, marketers must be able to nurture their leads with the appropriate marketing
content.
Tracking visit patterns such as a prospect’s online activity...
[Plus]
Tailoring Marketing Content to the Buying Cycle
For B2B marketing to succeed, marketers must be able to nurture their leads with the appropriate marketing
content.
Tracking visit patterns such as a prospect’s online activity footprint, number of site visits, content
downloaded, sections visited, knowing whether forms are filled or not, can help in identifying where he is in the
buying cycle at all.
This detailed understanding of the prospect’s behavior is important to send him the right type
of content at the right time.
Buying Cycle and Content Mapping
There are 4 main stages in the buying cycle and the content that needs to be provided to a prospect is different at
every stage.
The ‘Research’ Stage:
This is the first and probably the most important stage where content can make a great deal of difference.
The
prospect has taken the first baby steps acknowledging he has a need and is looking for options.
The marketing
automation content for lead generation at this stage should ad
[Moins]
Tags
buying,
company,
content,
cycle,
features,
formats,
lead,
make,
marketer,
marketing,
product,
prospect,
recommended,
stage,
strategy,
talk,
time
