© 2011 Apptivo Inc.
All rights reserved.
What is a Geographic Market and What is its Role in Your
Business
There’s a lot a lot of buzz in the business world about geographic segmentation and geographic
market, but what is it and what does it mean to your...
More
© 2011 Apptivo Inc.
All rights reserved.
What is a Geographic Market and What is its Role in Your
Business
There’s a lot a lot of buzz in the business world about geographic segmentation and geographic
market, but what is it and what does it mean to your business? Glad you asked.
When a market
is classified by geographical segmentation it is said to be a geographic market.
Geographical segmentation will seek to determine marketing strategies that will work in a
specific geographic market based on climate, lifestyle, location, and language.
Geographic
markets will vary in size depending on location.
There are three components that distinguish a
geographic market:
Population density
Climate
Language
Each of these components can be further broken down into subunits.
A regional geographic
market can be segmented into counties, metropolitan areas, rural areas, suburban areas, urban
areas, regions by size, regions by population density, etc.
The geographic market is very import
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