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Email Offer Test
Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email offer
will get you not only the best user response but also the best return-on-investment and repeat users? In
this article, we ll discuss...
More
1
Email Offer Test
Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email offer
will get you not only the best user response but also the best return-on-investment and repeat users? In
this article, we ll discuss email offer tests and promotion tests in your email marketing campaign.
Why Use Email Offer Test?
Subject lines and content may drive your email marketing metrics such as open rates and click through
rates, but your email offer or promotion drives the actual financial success of your campaign.
If nobody
cares about your offer, if it s not competitive enough, if it s not easy enough to understand, or if it s not
a product that anybody cares about, then you won t make any money.
You can have a one hundred
percent open rate, but a zero percent purchase rate if you promote the wrong email offer.
Additionally,
the difference between a "good" email offer and a "great" email offer can be the difference between a
status quo email perfor
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