CONTACT: patricia@BardinMedia.com 202-277-7482, Patricia Bardin
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Upstairs on 7th [boutique] - Everyday Luxury
555 12th St. NW [lobby] Washington, DC 20004
301-351-8308
www.Upstairson7th.com
Par pharr1209
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1
Patricia Harr
December 14th
, 2007
Modern History
ROTHSCHILD
MMONOGAMY ANDONOGAMY AND IINFIDELITY INNFIDELITY IN MMODERNODERN --AAMERICAMERICA
A female author wrote a book titled “The Way We Never Were.
” Her
message was clear.
The history of successful, compared to unsuccessful
marriages is nothing new to be studied when a...
Plus
1 Patricia Harr December 14th , 2007 Modern History ROTHSCHILD MMONOGAMY ANDONOGAMY AND IINFIDELITY INNFIDELITY IN MMODERNODERN --AAMERICAMERICA A female author wrote a book titled “The Way We Never Were. ” Her message was clear. The history of successful, compared to unsuccessful marriages is nothing new to be studied when a generation begins to notice the all-too common divorce rates rising throughout a decade. The Americanmarriage researcher is always shocked by the realization that divorce was rampant even in the 1920’s Even ‘sleeping-around,’ has only in the past 100 years become a crime (or a form of injustice to a partner. ) Yet the same author shortly after published another book, titled “How Love Conquered Marriage. ” This author delved so deeply into the history of marriage that she finally realized the intangible basis people of why still marry, against all odds. Ironically, modern-Americans are marrying for the one reason in which people historically did not to marry: fo
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Par pharr1209
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Publiée le 14 Sept. 2009
Pages: 6
Lectures: 191
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player.
coach.
fan.
we have you covered
Par pharr1209
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Publiée le 9 Juin 2009
Pages: 24
Lectures: 90
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S T A T U S R E P O R T
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In retail-hierarchy, Macy’s is considered a middle-market
department store chain.
Currently, best described as,“not exclusive enough to attract high-end
shoppers and not cheap enough for bargain hunters.
” (PORTFOLIO Magazine, Feb.
2009) Though
Macy’s seems to see itself as working on its ‘upscale strategy’ to become...
Plus
In retail-hierarchy, Macy’s is considered a middle-market department store chain. Currently, best described as,“not exclusive enough to attract high-end shoppers and not cheap enough for bargain hunters. ” (PORTFOLIO Magazine, Feb. 2009) Though Macy’s seems to see itself as working on its ‘upscale strategy’ to become positioned in the high[er]-end department store group. Simply put, positioning is how your target market defines you in relation to your competitors. Therefore, Macy’s positioning strategies are failing. The brand’s recent use of celebrities (whom all design products): Jessica Simpson, Sean John, Donald Trump, Martha Stewart, Mariah Carey and Tommy Hilfiger (with whom they have an exclusive sales agreement) in advertising has succeeded in increasing consumer awareness of the store’s offerings. What the brand failed to realize, or research, before execution of the campaign is that such celebrities are not viewed as ‘high-end’ product producers. Martine Reardon, execu
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Lectures: 1 650
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PR Objectives
•Receive coverage from at least 4 newspapers (mass-media and/or high school(s), 1 sports publication,
and 2 blogs (EX: Baltimore Sun sports blog Face-Off ).
•Attract at least 100 tournament guests or participants to see each show on the day of the event.
Target Public(s): any attendees of the tournament (players...
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PR Objectives •Receive coverage from at least 4 newspapers (mass-media and/or high school(s), 1 sports publication, and 2 blogs (EX: Baltimore Sun sports blog Face-Off ). •Attract at least 100 tournament guests or participants to see each show on the day of the event. Target Public(s): any attendees of the tournament (players and family/friends/media) PR Strategy: promo tactics for the show (to inform and persuade to attend one of the two shows) and/or buy from vendors. Utilize mascot to handout flyers/look-list and attract attention. Communication Messages: -Fit2Win is a customizable [athletic] brand catering to consumer needs. STRENGTHS WEAKNESSES Translate Into Tasks/Strategies for PR Plan: •local vendor (DC/MD/VA) •very customizable •many retail outlets (for teams as well as single-buys) •all-American brand / American manufacturer •top-apparel for sportswear •past-brand recognition through Spartan Sportswear label •competitive price-points •smaller than their competitors •not
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Publiée le 12 Mai 2009
Pages: 5
Lectures: 62
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Page 2 of 16
FRM432 Web Marketing for Fashion and Retail Management
© 2007 The Art Institute Online
Web site Choice
I chose to develop the e-marketing plan for the MOMA online-store because I wanted to
step outside my comfort zone of fashion-apparel websites.
Additionally, I’ve always
enjoyed the product offering of the museum’s...
Plus
Page 2 of 16 FRM432 Web Marketing for Fashion and Retail Management © 2007 The Art Institute Online Web site Choice I chose to develop the e-marketing plan for the MOMA online-store because I wanted to step outside my comfort zone of fashion-apparel websites. Additionally, I’ve always enjoyed the product offering of the museum’s store, and I think they truly have a massive consumer base – as well as an extremely high amount of support from the press – so I wanted to look further into the possibility of the e-commerce site growing even more; or maybe they’re reached their maximum growth potential (possibly in the decline- phase of a website’s lifecycle. )
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Publiée le 10 Mai 2009
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Lectures: 429
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An e-commerce fashion jewelry retailer has many media-rich
application technologies to choose from to increase brand
presence and recognition across the World Wide Web.
If the company’s goals were to:
• increase sales
• drive traffic
• ignite brand interest in new consumers
• recruit brand ambassadors on the web
Then my...
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An e-commerce fashion jewelry retailer has many media-rich application technologies to choose from to increase brand presence and recognition across the World Wide Web. If the company’s goals were to: • increase sales • drive traffic • ignite brand interest in new consumers • recruit brand ambassadors on the web Then my recommendation - technology wise - would be to develop an interactive widget, aesthetically branded based upon the retailers current collection (colors, shapes, slogans). The widget would be sharable across all social and Web 2. 0 platforms. Doing-so would not only achieve the goals stated, but the company could then offer an affiliate option for bloggers and web developers, who’s embedded widgets drive traffic that result into sales. Suggestions for functionalities of the widget: -Video of models wearing the jewelry -Spot for ‘fans’ to comment on their favorite pieces / pieces just bought -Promotional opt-in functions (widget users can sign-up for contests/utilize cou
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Publiée le 23 Avr. 2009
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Lectures: 37
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Page 2 of 16
FRM432 Web Marketing for Fashion and Retail Management
© 2007 The Art Institute Online
Web site Choice
I chose to develop the e-marketing plan for the MOMA online-store because I wanted to
step outside my comfort zone of fashion-apparel websites.
Additionally, I’ve always
enjoyed the product offering of the museum’s...
Plus
Page 2 of 16 FRM432 Web Marketing for Fashion and Retail Management © 2007 The Art Institute Online Web site Choice I chose to develop the e-marketing plan for the MOMA online-store because I wanted to step outside my comfort zone of fashion-apparel websites. Additionally, I’ve always enjoyed the product offering of the museum’s store, and I think they truly have a massive consumer base – as well as an extremely high amount of support from the press – so I wanted to look further into the possibility of the e-commerce site growing even more; or maybe they’re reached their maximum growth potential (possibly in the decline- phase of a website’s lifecycle. )
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Par pharr1209
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Publiée le 18 Avr. 2009
Pages: 7
Lectures: 316
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Style.
com :
CLINIQUE - "Even Better" banner-ad:
Effective because: CLINIQUE utilized brand recognition (through showing
the product and well-known logo), executed an eye-catching-but-not-annoying
flash design (which was not only impressive, but the flash portion actually
made sense with the product at hand: ‘erasing’ skin aging,...
Plus
Style. com : CLINIQUE - "Even Better" banner-ad: Effective because: CLINIQUE utilized brand recognition (through showing the product and well-known logo), executed an eye-catching-but-not-annoying flash design (which was not only impressive, but the flash portion actually made sense with the product at hand: ‘erasing’ skin aging, as well as using an innovative-tactile simulation (the ad looked real enough that I could image how it’d feel [in person]). Negative/Need for improvement: this ad could be construed as saying Style. com is only for woman or gay-male viewers [that even use makeup], but many men definitely visit the website. (MITCHELL) Style. com - "Mobile Application Download" banner-ad Effective because: when a website is as successful as Style. com is, it’s very smart to advertise internally; your target market is obviously already on your website. This strategy definitely works for the style domain because they reached 70,000 mobile phone app downloads only one-month afte
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Publiée le 17 Avr. 2009
Pages: 2
Lectures: 34
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Assignment 2: Online Media Proposal
Goal(s) of the campaign:
• Penetrate the intended reach through advertising in Entrepreneur.
com newsletters.
• Overcome geographical parameters that existed with previous - non-web based - MoMA campaigns.
• Inform American, young-professional, men and woman that the MoMA shop –...
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Assignment 2: Online Media Proposal Goal(s) of the campaign: • Penetrate the intended reach through advertising in Entrepreneur. com newsletters. • Overcome geographical parameters that existed with previous - non-web based - MoMA campaigns. • Inform American, young-professional, men and woman that the MoMA shop – online is THE site for modern gifts and décor. • Excite ad viewers to see what they’ve been missing from the MoMA shop online. • Persuade viewers to click and browse everything the shop has to offer. • Increase site-conversion rates by 15%. Types of creative: • 2x3” Web-banner ad flash-based with roll-overs and links, • Anchor position ad ( 120x240-pixels) with linked roll-overs, • 300x200-pixels with animated GIF or static image designed for user-initiated viewing. Distribution outlets: • TheOnion. com • Entrepreneur. com • Vibrant In-Text Ads (across 3,000+ websites). Chosen because young professionals do most of their reading online. (RI
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Publiée le 17 Avr. 2009
Pages: 5
Lectures: 221
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“activewear” - “fitness apparel” - “sports equipment” - “team jersey” - “athletic wear”
I chose the words [above] to accurately align the campaign with keyword relevancy, “[the] likelihood that users searching on
that keyword are interested in that advertisers product or service”.
(1.
GOOGLE)
As the...
Plus
“activewear” - “fitness apparel” - “sports equipment” - “team jersey” - “athletic wear” I chose the words [above] to accurately align the campaign with keyword relevancy, “[the] likelihood that users searching on that keyword are interested in that advertisers product or service”. (1. GOOGLE) As the internet marketer hired, I’d set the company’s ‘negative keywords’ as: “wholesale”, “discount”, and “plus-size”, this is because all three of these words came up more than once - at the lower end of my related keywords - which could end up flagging the clients campaign due to irrelevancy. I’d also utilize the “GOOGLE sitemap” feature to determine the words mentioned the most within the sporting goods website. Doing so would ensure [as much as possible] that I have chosen the best keywords for the sporting goods website. I would have my client watch this tutorial so they could better understand GOOGLE keywords: http:// services. google. com/awp/en_us/ breeze/
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Par pharr1209
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Publiée le 16 Avr. 2009
Pages: 2
Lectures: 67
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![Merchandise Planning: Assortment and Buying Plan [mock]](http://i3.calameoassets.com/090526221517-59b425a2a6c7b31f53f60257c7bd8c6b/p1.jpg)
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